our group created a survey which included questions relating to the film industry; in particular the genre of Horror.
our first question was: How old are you? in response to this we found that 100% of the people that participated in our questionnaire were aged between 11 and 18. this was expected as our target audience for our horror scene opening was 15-24.
the next question we asked was: Are you male or female? this revealed that 88.89% of the people that took part in answering our questionnaire were male, this again is what we had anticipated as the target audience for horror are typically male. But also revealed to us that there is some female interest with 11.11% female participants in our survey.
next we asked How frequently do you go to the cinema? we asked this question to find out our audiences interest in newly released films. in response to this we found that 88.89% of the survey participants visit the cinema once a month, and the remaining 11.11% visited the cinema only once a year.
to follow we then asked: how frequently do you watch horror films? we found that 5 out of 8 survey participants watched horror films on average once every 2 months. we think that this is positive feedback and shows good interest in our chosen genre of horror. the remaining 3 participants responded that they very rarely watch horror films, this revealed that the majority of our audience watch horror films regularly.
what do you expect to see in a horror film? in response to this we found that 5 of the responses were positive in relation to our horror opening as they said thing that we have included, for example groups of villains and scenes that give the audience chills. the remaining 3 responses we are not able to include in our opening as they do not relate to our genre or to the look and style we are trying to achieve, an example is scenes of nudity.
we then asked a similar question which was: what do you like about horror films? four of the responses to this question related to building suspense, or being frightened. this is exactly the response we hoped for as this is a key part of our opening sequence, and a feeling we really tried to achieve within the opening couple of minutes.
in response to posting our treatment and asking does this sound like a film you would go to the cinema and watch? 37.5% of the feedback revealed they might watch the film, and a further 25% said they would watch our opening and 25% said they definitely would watch our film. this was extremely positive as only 12.5% of the feedback revealed they would not watch our film.
overall we found the survey extremely positive and helpful for our group. it revealed in most parts that we are targeting the correct audience and are including the correct material for our opening. the most positive feedback was from our treatment, it revealed that it sounded interesting and something our audience would watch before we started to shoot our footage.
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